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Senior Marketing Manager
About the team
This role sits at the core of On The Spot's marketing function. You'll work directly with the leadership team to own everything that moves the needle online: executing our SEO and content strategy, building pages in Webflow, distributing content across the right channels, tracking what converts, and devloping an AI-marketing engine that lets us scale without scaling headcount.
We've done the groundwork. 23,000+ target keywords mapped, 16 SERP analyses complete, page templates defined, production plan ready, AI-content engine is built. Now we need someone who can take all of that and ship it, build the site, grow the organic presence, and turn traffic into leads (with help of our AI assistant)
About the role
We are looking for a hands-on Marketing Manager who combines strong SEO, content execution and PR skills with an analytical mindset and a genuine interest in building AI-assisted workflows
You'll have a clear strategy to execute and at the same time the freedom to shape how OTS shows up in search and in the market.
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Responsibilities
- Own the execution of OTS's website and SEO content strategy. Take full ownership of the site's growth: build and publish 45+ commercial and blog pages in Webflow from scratch, following defined SEO templates and brand guidelines
- Write and edit high-quality content . Service pages, pillar pages, cluster pages, blog articles — in OTS tone of voice; brief and review AI-generated drafts for accuracy and brand fit
- Build and operate an AI-content engine on Claude. Set up and refine Claude-powered workflows for content drafting, internal linking, meta generation, and content QA; continuously improve prompt systems and skill instructions
- Set up and maintain marketing analytics. Google Analytics 4, Google Search Console, conversion tracking; build dashboards for organic traffic, keyword rankings, and lead attribution
- Convert organic traffic into leads. Optimize CTAs, landing page structure, and conversion funnels; run A/B tests on key pages; collaborate with the BDM/sales team on lead handoff
- Manage SEO tooling. SE Ranking for rank tracking, keyword research, backlink monitoring; report on growth metrics to leadership monthly
- Develop and own distribution channels. Identify where OTS's target audience (founders, CTOs, VP R&D) actually spends time and build a presence there
- Plan and manage the marketing budget. Propose channel allocation, track cost per lead, run paid experiments (LinkedIn Ads, sponsored content, events) and cut what doesn't convert
- Drive brand visibility at industry touchpoints. Identify, directories, award programs, podcasts, and communities where OTS should be present; own the submission and participation process
Requirements
SEO & Content
- 5+ years of hands-on SEO and content marketing experience (B2B preferred)
- Ability to write clear, structured, persuasive English copy without heavy editing support
- Solid on-page SEO fundamentals: keyword placement, heading structure, internal linking, schema markup
Analytics & Conversion
- Hands-on experience with Google Analytics 4 and Google Search Console
- Ability to build simple dashboards and interpret organic performance data
- Understanding of B2B conversion funnels and lead attribution
AI & Tooling
- Active daily user of Claude, ChatGPT, or similar AI tools in a content workflow
- Demonstrated experience building AI-assisted content pipelines — not just prompting one-off pieces
- Comfort with structured prompting, iterating on prompt systems, and evaluating AI output quality
- Experience with SEO-tools
- Webflow experience or a clear willingness to learn it — you'll be publishing pages directly, not handing off to a developer for every content update
Mindset
- Self-directed: comfortable owning a project from strategy to execution
- Builder mentality: interested in creating systems
- Curious: to learn working with webflow framework and improve our AI marketing engine built on Claude
Nice to have
- Experience with Figma or basic design skills, able to prepare simple visuals, edit banners, or brief a designer clearly
- Familiarity with B2B IT services, software development outsourcing, or staff augmentation markets
- Experience with Claude API or prompt engineering beyond chat (custom instructions, workflows, structured outputs)
- Basic HTML/CSS knowledge (enough to inspect and fix markup in a CMS)
Benefits
At On The Spot, we’re creating a workplace people would want to stay in:
supportive, well-organized, and fair in terms of conditions and benefits.
We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor reviews.
Join us
Position is open to candidates in Belarus and Poland. To be considered for this position in Poland, you need to have a residence permit or another valid document allowing work there. Thank you!
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