Creative Strategist / Creative Copywriter
About On The Spot
About the team
44pixels is a venture capital-funded startup at the forefront of the mobile AI applications industry. Our mission is to revolutionize how users interact with AI through cutting-edge mobile apps.
We sit at the intersection of generative AI and great consumer products and believe that this is a unique moment in time to take AI and make it available to the masses.
Backed by some of the most prestigious names in venture capital, we are on a rapid growth trajectory and are looking to expand our team with innovative, driven, and passionate individuals.
About the role
As a Creative Strategist / Copywriter, you will own the "Thinking Function" of our creative department. You will serve as the bridge between User Acquisition (Data), Creative Production (Execution), and Product to bridge the gap between high-level brand strategy and the granular reality of user acquisition.
In many organizations, creativity is a guessing game; here, your goal is to ensure every ad is rooted in data, analysis, and strategy. You will fuel our high-velocity testing engine with high-quality, researched, and structured concepts.
You will work in a creative pair alongside Motion Designers and Video Editors, translating dry user insights into scroll-stopping hooks and scripts that drive massive scale.
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Responsibilities
- Strategic Briefing & Ideation: Own the concepting process. You will own the concepting process, writing detailed briefs that define the angle, tension, hook, and script before production begins
- Competitive Intelligence: You don't just scroll TikTok; you live inside tools like AdHeart, BrandWatch, and Sensor Tower. Conduct continuous competitive monitoring and user insight mining. You monitor competitors' active funnels, dissect their scaling offers, and identify opportunities to counter-position our products
- Performance Analysis: Partner with the UA team to analyze creative performance. You will deconstruct why ads win or lose and feed those learnings back into the production loop.
- Direct Response Copywriting: Craft compelling narrative and scripts designed to hook users instantly. You understand how to adapt messaging for different market development phases — knowing when to educate the market vs. when to differentiate against established competitors.
- Creative Collaboration: Strategies often die in the edit. You will collaborate closely with editors to ensure the creative output matches your strategic intent.
Requirements
- Proven track record in creative strategy, copywriting, or performance marketing (best if for mobile apps or SaaS) with at least 3+ years of experience. You have moved beyond just "writing copy" and have seen enough scale to know that tactics fade, but strategy is permanent
- Undertsanding of the marketing fundamentals. You are familiar with concepts of competitive advantage, immutable laws of positioning, and how to assess market maturity. You can apply these high-level theories to a 15-second Facebook ad
- Proficiency with ad intelligence tools. You know how to reverse-engineer a competitor's funnel to understand their strategy. You don't guess; you dig. You are comfortable analyzing competitors, reading user reviews, and identifying opportunities
- AI Native. You use AI tools to accelerate your research, scripting, and concepting workflows
Benefits
- Work in a highly professional team. Informal and friendly atmosphere in the team
- Paid vacation — 20 business days per year, 100% sick leave payment
- Equipment provision
- Partially compensated educational costs (for courses, certifications, professional events, etc.)
- Legal and Accounting support in Poland
- Ability to work from our comfortable downtown office in Warsaw
- 5 sick days per year
- Medical insurance (after the end of the probationary period)
- English and Polish classes 2 times a week (online)
- Bright and memorable corporate life: corporate parties, gifts to employees on significant dates
Join us
To be considered for this position, you must have Polish citizenship, a D-type work visa, or a residence permit. Thank you!
Contribute to our growth
Know someone perfect for this role? Let us know about them. We have a referral program to recognize your support.

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