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Senior UA Manager (Mobile Apps)
About On The Spot
About the team
We're helping our customer build their development team and hire a Senior UA Manager with a focus mobile apps.
Details about the team and product are under NDA. We'll be happy to share more during the interview stages.
About the role
We’re looking for a Senior UA Manager to take full ownership of user acquisition for our mobile-first web products.
You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.
You'll run UA at Playground as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. We build native mobile apps for iOS and Android.
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Responsibilities
- Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
- Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
- Run and scale Meta and TikTok, and test other social and paid channels.
- Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
- Drive creative testing and work with design on ad creatives and store assets.
- Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.
Requirements
- 5+ years in mobile app UA or performance marketing.
- Must: a strong track record growing native iOS and Android apps with paid media.
- Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
- Strong experience with Meta and TikTok, and familiarity with other social channels.
- Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and
- store optimization basics.
- Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
- Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
- Self-driven and comfortable working as a one-person function.
- Clear spoken English and excellent written English.
Nice to have
- Subscription or in-app purchase apps.
- Scaling apps across multiple countries.
- ASO.
Benefits
At On The Spot, we’re creating a workplace people would want to stay in:
supportive, well-organized, and fair in terms of conditions and benefits.
We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor reviews.
Join us
Position is open to candidates in Poland. You need to have a residence permit or another valid document allowing work in Poland. Thank you!
